Privacy Policy
Last updated: 10 August 2026
At Booply, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains what information we collect when you visit or shop at booply.co.uk, how we use it, who we may share it with, how long we keep it, and the rights you have in relation to your personal data.
1. Who We Are
Patryk Sudra, trading as Booply, is an ecommerce business based in the United Kingdom.
For the purposes of UK data protection law, Patryk Sudra, trading as Booply, is the data controller responsible for the personal information collected through this website.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:
Email: contact@booply.co.uk
Website: booply.co.uk
2. Information We Collect
Depending on how you use our website, we may collect the following information.
Information you provide to us
This may include:
- Your name
- Email address
- Telephone number
- Billing address
- Delivery address
- Account information
- Order details and purchase history
- Messages or enquiries you send to us
- Returns and refund information
- Marketing preferences
- Product reviews or other information you choose to submit
- Information you provide when joining the Booply Club
If you register your pet with the Booply Club, we may also collect information such as:
- Your pet’s name
- Your pet’s birthday or age
- Your pet’s species and breed
- Your pet’s photograph and favourite toy, where you choose to provide them
- Other information about your pet that you voluntarily provide
Pet information is normally not personal data by itself, but it may be associated with your customer account or email address.
Information collected automatically
When you visit our website, certain information may be collected automatically, including:
- IP address
- Browser type
- Device type
- Operating system
- Pages visited
- Time and date of your visit
- Referring website
- Website interactions
- Shopping basket information
- Cookie and similar technology information
This information may be collected through cookies, server logs and similar technologies.
3. How We Use Your Information
We may use your personal information to:
- Process and fulfil your orders
- Take and manage payments
- Arrange delivery of your purchases
- Send order confirmations and delivery updates
- Process returns, refunds and customer service requests
- Create and manage your customer account
- Respond to questions or enquiries
- Operate the Booply Club
- Provide discounts or offers you have requested
- Send marketing communications where permitted
- Maintain our accounting and tax records
- Prevent fraud and misuse of our website
- Protect the security of our website and customers
- Improve our website, products and customer experience
- Understand how visitors use our website
- Comply with legal and regulatory requirements
- Establish, exercise or defend legal claims where necessary
We will only use your personal information where we have a lawful reason to do so.
Booply does not currently use your personal information to make decisions based solely on automated processing that produce legal or similarly significant effects.
4. Our Lawful Bases for Processing
Under UK data protection law, we rely on different lawful bases depending on why we are using your information.
Contract
We may process your information where it is necessary to enter into or perform a contract with you.
For example, when you purchase a product from Booply, we need your name, address and contact details in order to process, deliver and manage your order.
Legal obligation
We may process information where we are required to do so by law, including for tax, accounting and regulatory purposes.
Legitimate interests
We may process information where it is reasonably necessary for our legitimate business interests and those interests do not override your privacy rights.
This may include:
- Maintaining website security
- Preventing fraud
- Responding to customer enquiries
- Improving our services
- Managing our business
- Protecting our legal rights
Consent
Where required, we will ask for your consent before using your information for purposes such as certain forms of email marketing or non-essential cookies.
You may withdraw your consent at any time.
5. Orders and Payments
When you place an order with Booply, we collect information necessary to process your purchase.
This may include:
- Your name
- Billing address
- Delivery address
- Email address
- Telephone number
- Products purchased
- Order value
- Payment status
- Transaction reference
- Delivery information
Payments may be processed by third-party payment providers.
Full payment card information is generally processed directly by the relevant payment provider and is not stored by Booply in full.
Payment providers may process your personal information in accordance with their own privacy policies.
6. Delivery and Fulfilment
We may provide the information necessary to deliver your order to postal, courier and fulfilment providers.
This may include:
- Your name
- Delivery address
- Telephone number
- Email address
- Order or parcel reference information
We only provide the information reasonably necessary for delivery and related services.
7. Customer Accounts
If you create an account on Booply, we may store information associated with your account, including:
- Your name
- Contact details
- Billing and delivery addresses
- Order history
- Account preferences
You may be able to view or update some of this information through your customer account.
You may also contact us if you wish to request that your account is closed.
We may still retain information where it is necessary for legal, tax, accounting, fraud prevention or other legitimate purposes.
8. Booply Club
You may have the opportunity to join the Booply Club through our website or through a QR code provided with a Booply product.
When joining the Booply Club, we may collect:
- Your email address
- Your pet’s name
- Your pet’s birthday or age
- Your marketing preferences
We may use this information to provide benefits associated with the Booply Club, such as discount codes, offers or relevant communications.
Where we ask for separate consent to receive promotional and marketing emails, you can choose whether to provide that consent.
You can unsubscribe from marketing emails at any time using the unsubscribe option included in our emails or by contacting:
Withdrawing marketing consent will not affect the lawfulness of any processing carried out before your consent was withdrawn.
9. Marketing Communications
Where permitted by law, we may send you information about:
- Booply products
- New product launches
- Special offers
- Discount codes
- Booply Club benefits
- Promotions
- Other relevant Booply news
Where consent is required, we will obtain your consent before sending these communications.
In certain circumstances, we may also be permitted to contact existing customers about similar products where applicable electronic marketing rules allow this.
You can stop receiving marketing communications at any time by:
- Clicking the unsubscribe link in a marketing email; or
- Contacting us at contact@booply.co.uk.
You will still receive essential service messages relating to purchases you have made, such as order confirmations, payment information, delivery updates and important account communications.
10. Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Cookies are small pieces of information stored on your device when you visit a website.
We may use the following categories of cookies:
Strictly Necessary Cookies
These cookies are required for the website to operate correctly.
They may be used for functions such as:
- Shopping basket functionality
- Checkout
- Customer login
- Website security
- Session management
- Remembering cookie preferences
These cookies cannot normally be disabled where they are necessary to provide a service you have requested.
Preference and Functionality Cookies
These cookies may remember choices or settings in order to provide a more convenient website experience.
Analytics Cookies
We may use analytics technologies to understand how people use our website, such as which pages are visited and how visitors interact with the site.
Where consent or another legal requirement applies, these technologies will only be used in accordance with those requirements.
Advertising and Marketing Cookies
If we use advertising or marketing technologies, they may help us measure advertising performance or show more relevant advertising.
Where consent is legally required, these cookies will not be activated unless you provide consent.
You can manage available cookie preferences through our cookie banner or cookie settings.
You can also control cookies through your browser, although disabling certain cookies may affect how the website works.
11. Who We Share Your Information With
We do not sell your personal information.
We may share personal information where necessary with trusted third parties that help us operate Booply.
These may include:
Payment providers
To securely process payments and refunds.
Delivery and courier providers
To deliver your purchases.
Website and hosting providers
To host, maintain and secure our website.
Ecommerce technology providers
For functionality required to operate our online store.
Email and marketing service providers
Where we use them to send transactional or marketing communications.
Analytics and technology providers
Where used to understand website performance and customer interactions.
Professional advisers
Such as accountants, tax advisers, legal advisers or insurers where necessary.
Government bodies and regulators
Including HM Revenue & Customs, law enforcement agencies, courts or regulators where disclosure is required by law.
Fraud prevention and security providers
Where necessary to protect Booply, our website and our customers.
We require service providers handling personal information on our behalf to handle it appropriately and only use it for permitted purposes.
12. International Transfers
Some of the companies that provide services to Booply may store or process personal information outside the United Kingdom.
Where personal information is transferred internationally, we take reasonable steps to ensure that appropriate safeguards are in place as required by UK data protection law.
Depending on the destination and service provider, these safeguards may include:
- UK adequacy regulations; or
- Approved contractual safeguards for international data transfers.
13. How Long We Keep Your Information
We do not keep personal information for longer than reasonably necessary.
The amount of time we retain information depends on why we collected it and any legal requirements that apply.
Orders and financial records
We retain order, transaction and accounting information for as long as necessary to comply with tax and accounting obligations.
Certain business records may need to be retained for several years after the relevant tax year.
Customer accounts
Account information may be kept while your account remains active and for an appropriate period afterwards where necessary for legal, security, fraud prevention or business purposes.
Customer service enquiries
We may retain correspondence for a reasonable period after your enquiry has been resolved in case further assistance is required or a dispute arises.
Marketing information
Marketing information may be retained until you unsubscribe, withdraw consent or we determine that the information is no longer required.
We may retain limited information confirming that you have unsubscribed so that we can respect your preference in the future.
Legal claims
Where information may be relevant to a legal claim or dispute, we may retain it for as long as reasonably necessary to establish, exercise or defend our legal rights.
14. How We Protect Your Information
We take reasonable technical and organisational measures to protect personal information from:
- Unauthorised access
- Loss
- Misuse
- Alteration
- Disclosure
- Destruction
These measures may include secure website connections, access controls, passwords, security monitoring, software updates and trusted service providers.
However, no method of transmitting or storing information online can be guaranteed to be completely secure.
15. Your Data Protection Rights
Depending on the circumstances, UK data protection law may give you the following rights.
Right of access
You may request a copy of the personal information we hold about you.
Right to rectification
You may ask us to correct inaccurate or incomplete personal information.
Right to erasure
You may ask us to delete your personal information in certain circumstances.
This right is not absolute. We may need to retain some information where required for legal, tax, accounting, security or other legitimate reasons.
Right to restriction
You may ask us to restrict the way we use your personal information in certain circumstances.
Right to object
You may object to certain types of processing, including processing based on legitimate interests.
You have the right to object at any time to the use of your personal information for direct marketing purposes.
Right to data portability
In certain circumstances, you may request that information you provided to us is transferred to you or another organisation in a structured, commonly used and machine-readable format.
Right to withdraw consent
Where we rely on your consent, you may withdraw it at any time.
Withdrawal of consent will not affect processing that took place before consent was withdrawn.
16. Exercising Your Rights
If you would like to exercise any of your privacy rights or ask a question about your personal information, contact us at:
We may need to ask for information to confirm your identity before responding to certain requests.
There is normally no charge for exercising your data protection rights.
17. Complaints
If you have concerns about how Booply has used your personal information, please contact us first so that we have the opportunity to resolve the issue.
You also have the right to complain to the Information Commissioner’s Office (ICO), the UK’s data protection regulator.
You can find further information about your rights and how to make a complaint through the Information Commissioner’s Office.
18. Third-Party Websites
Our website may contain links to other websites.
We are not responsible for the privacy practices of third-party websites and encourage you to review their privacy policies before providing personal information.
19. Embedded Content
Some pages may contain content provided by third-party services, such as videos, images, social media content or other embedded features.
Third-party providers may collect information about your interaction with that content and may use cookies or similar technologies in accordance with their own privacy policies.
Where legally required, non-essential third-party technologies will be subject to appropriate cookie or consent controls.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to:
- Our website
- The services we use
- Our business practices
- Legal or regulatory requirements
The latest version will always be published on this page.
Where appropriate, we may also notify you of significant changes.
21. Contact Us
If you have any questions about this Privacy Policy, the information we hold about you or your data protection rights, please contact:
Patryk Sudra, trading as Booply
United Kingdom
Email: contact@booply.co.uk
Website: booply.co.uk